Multicultural Intelligence

Multicultural intelligence is the quality embodied by global leaders. It is the quality of communicating effectively in order to engage one stakeholder at a time. It is critical awareness and intentional actions which allow a company to become a successful global player.

globotext professionals can help you create a strategic plan, leadership program and communications solutions with clear, attainable goals, a well-defined time line and a system of accountability that will effectively move you toward your vision.

We coach, train and support key personnel and teams to take a powerful leadership role in being the face and voice of your firm in the increasingly complex global marketplace. With personnel spread out across the globe, creating an effective team with adequate support and redundancies takes planning and exquisite implementation. All members of the team have to be in sync, regardless of time zones, languages, or cultural idiosyncrasies.

How it works

We work with:

• Individual leadership coaching and strategic planning
• Key management leadership and organizational development
• Team support to cultivate cohesiveness and productivity
• Developing skills in virtual team building
• Ongoing and ad hoc virtual coaching support

Why it works

• We understand profit and loss
• We understand change
• We cultivate optimal global business practices
• We understand and nurture the bonds that create a common purpose

Custom Content

Custom content can add value to each of your customer relationships with high quality, information-rich materials. When you invest in content that is original, you create exclusivity with your valued customers thereby improving loyalty, retention, acquisition, responsiveness and profitability.

globotext can help you integrate print and online efforts with a strategic program that incorporates multifaceted objectives. Besides original editorial content development, we can help you adapt existing content for multiple cultures, including translations and localization. Specific media with which we can assist you include:

• newsletters,
• e-newsletters,
• brochures,
• annual reports,
• magazines,
• e-zines,
• books,
• websites and blogs,
• video / audio format communications

Our team of seasoned journalists and editors can craft custom content on a wide range of subjects, including:

• Academics
• Associations
• Consumer products
• Economics
• Finance (industry and personal)
• Health/Pharmacology (technical and consumer)
• Marketing
• Media
• Non-governmental organizations
• Not-for-profit organizations
• Psychology
• Trade
• Technology

We can support you with projects involving customization of content based on chronological age, emerging market idiosyncrasies, cultural characteristics, language preferences and other variables. We can also customize your original content for each of the markets in which you do business.

Adaptation of existing content for multiple markets

We ensure your communications are seamless and effective anywhere in the global marketplace by adapting your existing website, brochures and other materials to fit your specific needs.

Translation services

The professional linguists assigned to your project will have significant experience in your specific industry to ensure that you receive a translation that is accurate and culturally appropriate. globotext language capabilities include:

• English
• Spanish
• Portuguese
• French
• German
• Italian
• Chinese
• Japanese
• Russian
• Korean
• Others as required

Design

We can help you convey your message through the creative use of words, images and color, whether in print or electronic media. You'll discover that unique designs that integrate your branding and complement your editorial mission support the acquisition of new clients and customers while expanding your existing opportunities.

Original photography

Whether you need original images shot at your place of business, on-location or in the studio, our professional photographers can meet your unique needs. globotext has strategic partners around the world who will provide you with professional expertise, cultural awareness and cost efficiency in order to meet your immediate needs as well as stockpile photos for future projects.

Production

globotext provides production and logistical management of complex customization scenarios, including multiple languages, formats and delivery systems. From websites and e-newsletters to brochures and books, we combine professional project management, competitive pricing, economies of scale and excellent quality to help bring your project to fulfillment.

Printing

We have strategic alliances with printers worldwide and can therefore create solutions that fit your unique printing requirements and budgetary constraints. Whatever your geographical location, we will provide timely communications, responsive service, impeccable quality and punctual delivery.

Books

Regardless of where you are in the creative process, regardless of your experience or expertise, we can help bring your book to life with book shepherding, ghost writing and editing.