At globotext, we work with many companies that have rich, dense, well-developed websites in an original language that has been crafted to serve their primary constituency.   more »

If you have or are planning global market development, become the observer and see your company from the ground up. What does your product look like to the person on the street in Hong Kong, in Budapest, in Quito, in Brisbane, in Calgary? more »

Well, for starters, it looks like the diametric opposite of BP’s management and their communications advisors. more »

If your company’s presence on social media is going to help the bottom line, you have some homework to do. If you operate or have clients in multiple markets, the tasks are even more demanding. more »

Content needs vary by language, by market, by culture, by platform. Crafting a single message to be delivered to a wide constituency without taking these variables into consideration breeds ineffective communications. Wasted opportunities at the very… more »

There is a chasm between the developing and developed worlds that speaks legions about economic development and expectations. The Korn/Ferry Institute's Confidence in Leadership Index just released a study that shows CEOs are gaining support in countries… more »

Among the great shifts taking place with Internet access is the growth of virtual workplaces. more »

Economists, increasingly discredited of late, played a major role in creating many of the crises we are now facing. Maybe not a popular thing to say—I’ve been a student of economics, so I get to self-flagellate as I write this—but there is more than a ke… more »

Relating and responding to a consumer’s state of mind, not traditional game plans, will dictate success in the emerging global marketplace. more »

Have you ever wondered what you are really getting when you put copy in computer software to access a translation? It's complete gibberish. more »

An open dialogue with other cultures means starting with an understanding of the others’ literacy, delivery systems, interests and needs. Without understanding how information is received, organized and understood, it is probable that the connection will be missed. more »

What in the world is happening to custom content? There is real work to be done to get out your messages out to your global audiences. You have to effectively cut through the shock wave of content that is hitting consumers every moment of every day. With consumers’ bandwidth in overdrive, there’s a need to clarify, refine and target messages ever more efficiently. more »

Getting your message out has changed a lot in the last few years. Print is prehistoric. Websites are a given; now we are using podcasts, Facebook, LinkedIn, MySpace, Twitter and on it goes. The din of social networking has become so confusing, people are… more »

Four blogs have been created with sample contents: Blog A: You are currently looking at it. It contains a few sample posts, using simple features of b2evolution. Blog B: You can access it from a link at the top of the page. It contains information ab… more »

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It isn’t enough to just translate a press release or marketing materials and consider the job done.Translating marketing materials is only a part of getting your message across. more »

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